Shopify and Ecommece
JOSHUA FU
Shopify and Ecommerce
Email: josh@cvlagency.com
Phone: +886-966-676-448
LinkedIn: https://www.linkedin.com/in/joshua-fu/
Main take away from this CV/Resume: “Hire him.”
Relevant Shopify and Ecommerce Work Experience
Seed Investor and Global Marketing Strategist
Ako Group - May 2020 to Present
- Leads direction of Global Marketing Strategy and Global Go-To-Market (GTM Plans) including Brand, Content, Digital, and Product Marketing for Ako’s Shopify Digital Product: Ako Marketing – Retargeting and Loyalty CRM.
- Ako Group is Shopify Taiwan’s largest partner. Ako Group has 2 businesses: Akocommerce (Shopify Agency) and Akohub (Shopify Apps). Akocommerce acquired CVL Agency in December 2020.
Seed Investor and Global Marketing Strategist
Fanocracy Group - May 2020 to Present
- Leads direction of Global Marketing Strategy and Global Go-To-Market (GTM Plans) including Brand, Content, Digital, and Platform Marketing for Fanocracy’s Digital Platform: WAIFU LOVERS – Shopify Ecommerce Platform with Customized Videos for Fans from Influencers.
Senior Director – Group Digital Program
China Development Financial Holdings (CDFH) – December 2020 to July 2024
- Managed 4 project managers and 2 Mas,
- Revamped 10 new websites, 2 apps, and integrated of new tech systems (CMS, Data Tracking, Cloud Architecture, DLS) for the Digital Transformation Program.
- Launched a new digital embedded finance product with our partner, FarEastone Communications.
- Led the Go-To-Market (GTM Plan) including Brand, Content, Digital, and Product Marketing for the new digital embedded finance product.
Digital and Business Strategy Lead
Warner Music – April 2019 to April 2020
- Managed team of 12.
- Launched new data analytics department.
- Developed data centric marketing and digital platform strategies.
- Launched new ecommerce platform for physical products.
Other Experiences
- National Basketball Association (NBA) – October 2014 to April 2019
- Philip Morris International (PMI) – October 2012 to October 2014
- Yushan Ventures – November 2009 to September 2012
- Quiksilver Roxy – November 2007 to October 2009
- Plus 886 Media – October 2005 to November 2007
References
- CDFH – Ketan Samani (Chief Digital and Innovation Officer)
- Akohub – Ray Kung (CEO of Akohub)
- Warner Music – Phil Luen (Regional Head of Data)
- NBA – Bimal Kapoor (GM of NBA Taiwan)
- PMI – Rodney Schaddee Van Dooren (GM of PMI Taiwan)
- Yushan Ventures – Volker Heistermann (MD of Yushan Ventures)
- Quiksilver Roxy – Clayton Wholley (GM of Quiksilver Roxy Taiwan)
Education
Harvard Business School Online (HBX)
Credential of Readiness (CORe) – March 2018 to September 2018
- Online Program – Business Analytics, Economics for Managers, and Financial Accounting
San Diego State University (SDSU)
Bachelor's Degree – July 1997 to December 2001
- Political Science – International Relations
Shopify and Ecommerce Skillsets
Ecommerce Strategy and Planning – Experienced in developing and executing comprehensive ecommerce strategies aligned with business objectives and growth targets, with expertise in creating long-term strategic roadmaps for ecommerce expansion, market penetration, and platform development, while also navigating global ecommerce strategies, cross-border logistics, international payment gateways, and localization to accommodate diverse customer preferences and cultural differences.
Vendor Partnership Management – Experienced in managing third-party vendors and partnerships for ecommerce services such as payment processors, logistics providers, and digital marketing agencies, with strong abilities in negotiating contracts, maintaining vendor relationships, and ensuring service level agreements (SLAs) are met.
Digital Marketing – Experienced in digital marketing with strong knowledge of channels such as SEO, SEM, social media, email marketing, and display advertising, with expertise in performance marketing, affiliate marketing, and customer acquisition strategies. Skilled in optimizing the online sales funnel through A/B testing, UX optimization, and CRO best practices, while enhancing customer experiences by implementing personalization tools, seamless user journeys, and customer-centric initiatives such as loyalty programs and subscription models.
Monetization, Growth, and Customer Retention – Experienced in defining and executing product monetization strategies such as subscription models, in-app purchases, and advertising, while driving user acquisition, engagement, and retention through product features. Proficient in growth hacking techniques, optimizing conversion rates, managing the entire customer lifecycle from onboarding to retention, and using retention metrics to enhance customer satisfaction and improve long-term engagement.
Customer Support and Service Management – Experienced in managing customer service operations for ecommerce, including handling returns, refunds, and escalations, with a strong ability to enhance customer satisfaction through timely and efficient support.
Shopify Operations – Experienced in managing ecommerce product catalogs, pricing, and merchandising strategies, with the ability to oversee product listings, promotions, and sales-boosting content, while leveraging data analytics to track performance, sales trends, and customer behaviors. Proficient in using ecommerce metrics and tools to make data-driven decisions and optimize key performance indicators (KPIs) for enhanced platform operations.
Shopify Design and Development – Experienced in managing Shopify EC, with expertise in collaborating with IT and development teams to integrate payment gateways, manage APIs, and implement technical improvements. Skilled in optimizing website performance, site speed, mobile functionality, and leveraging emerging technologies to ensure mobile-friendly user experiences and stay ahead of industry trends.
Leadership, Stakeholder, and Team Management – Experienced in leading cross-functional teams within a matrix organization, with strong communication and interpersonal skills to manage stakeholder relationships, set expectations, provide updates, address concerns, and inspire collaboration across teams and departments.
Effective Communication and Relationship-Building – Possessing strong communication skills to present complex ideas, collaborate effectively with stakeholders, and build strong relationships with partners and vendors.
Financial and Marketing Budget Management – Experienced in managing marketing budgets, optimizing spend, forecasting, tracking budget allocations, and conducting cost analysis and financial planning to maximize ROI.