Digital Products and Platforms
JOSHUA FU
Digital Products and Platforms
Email: josh@cvlagency.com
Phone: +886-966-676-448
LinkedIn: https://www.linkedin.com/in/joshua-fu/
Main take away from this CV/Resume: “Hire him.”
Relevant Digital Products and Platforms Work Experience
Seed Investor and Global Marketing Strategist
Ako Group - May 2020 to Present
- Leads direction of Global Marketing Strategy and Global Go-To-Market (GTM Plans) including Brand, Content, Digital, and Product Marketing for Ako’s Shopify Digital Product: Ako Marketing – Retargeting and Loyalty CRM.
Seed Investor and Global Marketing Strategist
Fanocracy Group - May 2020 to Present
- Leads direction of Global Marketing Strategy and Global Go-To-Market (GTM Plans) including Brand, Content, Digital, and Platform Marketing for Fanocracy’s Digital Platform: WAIFU LOVERS – EC Platform with Customized Videos for Fans from Influencers.
Senior Director – Group Digital Program
China Development Financial Holdings (CDFH) – December 2020 to July 2024
- Managed 4 project managers and 2 Mas,
- Revamped 10 new websites, 2 apps, and integrated of new tech systems (CMS, Data Tracking, Cloud Architecture, DLS) for the Digital Transformation Program.
- Launched a new digital embedded finance product with our partner, FarEastone Communications.
- Led the Go-To-Market (GTM Plan) including Brand, Content, Digital, and Product Marketing for the new digital embedded finance product.
Digital and Business Strategy Lead
Warner Music – April 2019 to April 2020
- Managed team of 12.
- Launched new data analytics department.
- Developed data centric marketing and digital platform strategies.
Program Manager
Yushan Ventures – November 2009 to September 2012
- Launched FB Card – Digital service linking NFC cards and event bracelets with FB Accounts
- Signed marketing partnerships for FB Card with McDonalds and Sony Pictures.
- Signed event partnerships (Startup Weekend and Startup Labs) with Microsoft and Google.
Other Experiences
- National Basketball Association (NBA) – October 2014 to April 2019
- Philip Morris International (PMI) – October 2012 to October 2014
- Quiksilver Roxy – November 2007 to October 2009
- Plus 886 Media – October 2005 to November 2007
References
- CDFH – Ketan Samani (Chief Digital and Innovation Officer)
- Akohub – Ray Kung (CEO of Akohub)
- Warner Music – Phil Luen (Regional Head of Data)
- NBA – Bimal Kapoor (GM of NBA Taiwan)
- PMI – Rodney Schaddee Van Dooren (GM of PMI Taiwan)
- Yushan Ventures – Volker Heistermann (MD of Yushan Ventures)
- Quiksilver Roxy – Clayton Wholley (GM of Quiksilver Roxy Taiwan)
Education
Harvard Business School Online (HBX)
Credential of Readiness (CORe) – March 2018 to September 2018
- Online Program – Business Analytics, Economics for Managers, and Financial Accounting
San Diego State University (SDSU)
Bachelor's Degree – July 1997 to December 2001
- Political Science – International Relations
Digital Products and Platforms Skillsets
Product and Project/Program Management – Experienced in overseeing the entire product lifecycle from concept to launch, with strong skills in feature prioritization, managing product backlogs, and ensuring scalability, performance, and user experience across digital platforms, while proficient in platform architecture, APIs, integrations, and monetization strategies. Skilled in managing large-scale projects by balancing resources, budgets, and timelines, setting milestones, and delivering complex updates and outcomes to stakeholders through clear communication and documentation.
Digital Product Strategy and Roadmap Development – Experienced in developing and implementing new business strategies, strategic initiatives, and program roadmaps aligned with organizational goals, while leveraging market, competitive, and data-driven analysis. Skilled in defining product vision, strategy, and long-term goals for digital platforms, with expertise in creating product roadmaps that align with business objectives and customer needs, and translating those objectives into actionable product development plans.
Change Management – Experienced in driving organizational change, leading transformation initiatives, fostering the adoption of new processes or tools, and guiding companies through periods of growth and new product launches.
Monetization, Growth, and Customer Retention – Experienced in defining and executing product monetization strategies such as subscription models, in-app purchases, and advertising, while driving user acquisition, engagement, and retention through product features. Proficient in growth hacking techniques, optimizing conversion rates, managing the entire customer lifecycle from onboarding to retention, and using retention metrics to enhance customer satisfaction and improve long-term engagement.
Leadership, Stakeholder, and Team Management – Experienced in leading cross-functional teams within a matrix organization, with strong communication and interpersonal skills to manage stakeholder relationships, set expectations, provide updates, address concerns, and inspire collaboration across teams and departments.
Financial and Resource Management – Experienced in budgeting, forecasting, financial analysis, and resource planning, with expertise in allocation, tracking, and managing the financial aspects of programs.
Digital and Technological Literacy – Experienced in digital transformation, digital marketing, and data analytics, with strong proficiency in technology and tools relevant to program management, and the ability to understand technical challenges and collaborate effectively with IT and design/development teams.
Technology Stack and Development Integrations – Experienced in digital transformation, digital marketing, and data analytics, with strong proficiency in modern technology stacks, development languages, and frameworks (e.g., React, Angular, Node.js). Skilled in collaborating with IT and development teams to implement architecture changes, platform upgrades, and cloud services (AWS, Azure), while addressing technical challenges and ensuring effective deployment strategies for digital platforms.