Business Development and Partnerships
JOSHUA FU
Business Development and Partnerships
Email: josh@cvlagency.com
Phone: +886-966-676-448
LinkedIn: https://www.linkedin.com/in/joshua-fu/
Main take away from this CV/Resume: “Hire him.”
Partnership Signed/Managed
FarEastone Telecommunications, PageFly, Qikify, UpPromote, BSS, Puppet Vendor, Firework, Koala Inspector, Lit Extension, Boost Commerce, YouTube, Spotify, KKBox, Apple Music, UDN, Kia, Pizza Hut, Sony Mobile, Sony Electronics, Pocari Sweat, W Hotel, HoReCa Channels, McDonalds and Sony Pictures, Microsoft, Google, Catwalk Modelling Agency, Eelin Modelling Agency, Ilan Government, FHM, Corona, and Red Bull, Quiksilver, Roxy, Paul Frank, Extra Large, Room 18 Group.
Relevant Business Development and Partnerships Work Experience
Seed Investor and Global Marketing Strategist
Ako Group - May 2020 to Present
- Leads direction of Global Marketing Strategy including partnership development and management for Ako’s Shopify Digital Product: Ako Marketing – Retargeting and Loyalty CRM.
Seed Investor and Global Marketing Strategist
Fanocracy Group - May 2020 to Present
- Leads direction of Global Marketing Strategy and influencer partnerships for Fanocracy’s Digital Platform: WAIFU LOVERS – EC Platform with Customized Videos for Fans from Influencers.
Senior Director – Group Digital Program
China Development Financial Holdings (CDFH) – December 2020 to July 2024
- Managed 4 project managers and 2 Mas,
- Revamped 10 new websites, 2 apps, and integrated of new tech systems (CMS, Data Tracking, Cloud Architecture, DLS) for the Digital Transformation Program.
- Launched a new digital embedded finance product with our partner, FarEastone Communications.
- Led the Go-To-Market (GTM Plan) including Brand, Content, Digital, and Product Marketing for the new digital embedded finance product.
Digital and Business Strategy Lead
Warner Music – April 2019 to April 2020
- Managed team of 12.
- Managed digital platform partners: YouTube, Spotify, Apple Music, KKBox, MyMusic, and Friday Music.
Senior Manager – Global Partnerships
National Basketball Association (NBA) – October 2014 to April 2019
- Signed media marketing partnerships with UDN for our NBA.com platform.
- Signed IP marketing partnerships with Kia, Pizza Hut, Sony Mobile, Sony Electronics, Pocari Sweat, etc.
Consumer Engagement Manager
Philip Morris International (PMI) – October 2012 to October 2014
- Managed team of 4 and PG/SG agencies.
- Launched New Sales Channel Partnerships (High End Hotels and Hostess Lounges) for marketing events.
- Launched New Digital CRM for New Sales Channels with new consumer marketing engagement campaigns.
Program Manager
Yushan Ventures – November 2009 to September 2012
- Launched FB Card – Digital service linking NFC cards and event bracelets with FB Accounts
- Signed marketing partnerships for FB Card with McDonalds and Sony Pictures.
- Signed event partnerships (Startup Weekend and Startup Labs) with Microsoft and Google.
Marketing Manager
Quiksilver Roxy – November 2007 to October 2009
- Managed 1 full time with 6 interns.
- Marketing Partnerships: Catwalk Modelling Agency, Eelin Modelling Agency, Ilan Government, FHM, Corona, and Red Bull.
- Marketing Projects: International Media Tour, Seeding Influencers/Models, Retail Store Events, Largest Surf Competition Events in Taiwan
Marketing Manager
Plus 886 Media – October 2005 to November 2007
- Signed event partnerships with Room 18 Group.
- Signed marketing partnerships with Quiksilver Roxy and Paul Frank.
References
- CDFH – Ketan Samani (Chief Digital and Innovation Officer)
- Akohub – Ray Kung (CEO of Akohub)
- Warner Music – Phil Luen (Regional Head of Data)
- NBA – Bimal Kapoor (GM of NBA Taiwan)
- PMI – Rodney Schaddee Van Dooren (GM of PMI Taiwan)
- Yushan Ventures – Volker Heistermann (MD of Yushan Ventures)
- Quiksilver Roxy – Clayton Wholley (GM of Quiksilver Roxy Taiwan)
Education
Harvard Business School Online (HBX)
Credential of Readiness (CORe) – March 2018 to September 2018
- Online Program – Business Analytics, Economics for Managers, and Financial Accounting
San Diego State University (SDSU)
Bachelor's Degree – July 1997 to December 2001
- Political Science – International Relations
Business Development and Partnerships Skillsets
Business Development – Experienced in identifying, evaluating, and pursuing new business opportunities, with expertise in developing long-term business development strategies, driving sales growth through strategic partnerships and revenue generation, and executing go-to-market strategies. Skilled in market expansion, evaluating new markets for geographical and vertical growth, forming international partnerships, navigating cross-cultural negotiations, and managing global market entry strategies, while optimizing upselling, cross-selling, and pipeline management to meet revenue targets.
Partnership Management – Experienced in forming, managing, and nurturing strategic partnerships, with strong negotiation skills to secure beneficial deals and manage contracts, from initial discussions to execution. Skilled in networking to build industry connections, identify new partnership opportunities, and represent the company at events, leveraging CRM systems to track relationships, analyze interactions, and drive business growth through joint ventures, alliances, and customer acquisition.
Business Development Planning – Experienced in business development planning, with excellent communication and presentation skills to pitch ideas, present proposals, and articulate the company’s vision to senior leadership, investors, and potential partners. Skilled in conducting market research, competitor analysis, and leveraging data insights to identify new opportunities, track partnership performance, and optimize business strategies based on market trends, customer needs, and business metrics.
Leadership, Stakeholder, and Team Management – Experienced in leading cross-functional teams within a matrix organization, with strong communication and interpersonal skills to manage stakeholder relationships, set expectations, provide updates, address concerns, and inspire collaboration across teams and departments.
Effective Communication and Relationship-Building – Possessing strong communication skills to present complex ideas, collaborate effectively with stakeholders, and build strong relationships with partners and vendors.
Financial and Marketing Budget Management – Experienced in managing marketing budgets, optimizing spend, forecasting, tracking budget allocations, and conducting cost analysis and financial planning to maximize ROI.